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Management Information Systems: Managing the Digital Firm

·    Author:  Laudon, Kenneth C.
·    ISBN 13: 978-1292094007
·    ISBN 10: 1292094001
·    Publisher: Pearson; 14 edition (16 April 2015)
·    Date published: 2015
·    Page:     672 p.
·    Key Words: Computer networks; Management information systems; Mạng máy tính; Quản lý hệ thống thông tin.
·    Local:         00041002133        658.4038 LAU 2016
·    Phòng DVTT Tổng hợp - Kho tham khảo

   In its Fourteenth Edition, Management Information Systems: Managing the Digital Firm continues to define courses in Management Information Systems. Designed for business school students, the text provides insight into how today's businesses leverage information technologies and systems to achieve corporate objectives.

   Providing comprehensive and integrative coverage of essential new technologies and information system applications, as well their impact on business models and managerial decision-making, Management Information Systems increases student engagement and enhances learning through vivid examples. In this new edition, students will find the most up-to-date, relevant information about information systems used by today’s businesses—capturing students’ attention no matter their industry or vertical of interest. With the help of this text, students will build skills sought after in today’s workplace. Later on, they will be able to understand, participate in, and eventually lead management discussions and drive decisions about their firm’s information systems.